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PLAGA - Anime Clothing Website Redesign
I redesigned and modernized the website for an anime clothing brand, giving it a fresh, stylish look that aligns with its audience. The new design enhances user experience with a fully responsive layout, ensuring seamless browsing across all devices. I also integrated Shopify, streamlining the e-commerce functionality for smooth product management and an improved shopping experience.
Client
PLAGA
Year
2025
Industry
Clothing
Project Overview
The Problem
The anime clothing brand’s previous website struggled with key functionality issues that impacted user experience and business operations. The site lacked responsiveness and a content management system (CMS), making updates and mobile usability difficult.
Key Issues
Lack of Responsiveness – The website was not optimized for different screen sizes, leading to a poor experience on mobile devices.
No CMS for Product Management – The client had to manually update the website’s content, making inventory and product updates tedious.
Outdated Design – The overall layout and visuals felt cluttered and did not align with modern e-commerce design trends.
Impact on User Experience
Without a responsive design, mobile users struggled to navigate the site, leading to high bounce rates. Additionally, the lack of a CMS made it difficult for the brand to scale its product offerings efficiently.
Analysis
To create an effective redesign, I conducted research to understand the target audience, improve usability, and integrate better e-commerce functionality.
Understanding the Target Audience
Without a responsive design, mobile users struggled to navigate the site, leading to high bounce rates. Additionally, the lack of a CMS made it difficult for the brand to scale its product offerings efficiently.
E-Commerce & Usability Research
To enhance functionality, I studied best practices for integrating Shopify with a modern website. This included optimizing product pages, improving navigation, and ensuring a seamless checkout experience.
The Solution
I modernized the website with a sleek, mobile-friendly design and integrated Shopify to streamline product management and transactions.
Responsive & Modern Design
I developed a fully responsive layout that adapts to all devices, ensuring a smooth and engaging shopping experience. The design was also updated with bold visuals and dynamic elements to reflect the brand’s anime-inspired identity.
Shopify Integration & CMS Implementation
By integrating Shopify, I enabled the client to easily manage products, track inventory, and process orders efficiently. The CMS also allows for quick content updates, making site maintenance hassle-free.
